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Description

Looking for assistance on creating an optimization function for a marketing mix model as well as help validating the overall process. The optimization function output will provide the recommended budget allocation for marketing initiatives.

Simple example, let's say a company has the following marketing campaigns: Chips, Pretzels, Cookies, Brownies.

Scenario 1) Given a $100,000 marketing budget constraint, the company wants to know the optimal budget allocation to maximize revenue, factoring in diminishing returns for campaigns.

Scenario 2) Given a $200,000 revenue goal, the company wants to know the optimal way to allocate budget across campaigns to minimize spend, factoring in diminishing returns for campaigns.
Posted Date
10/08/2020

Listing ID
75023193
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