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Task II: Reaching out to the defined personas at different points throughout their Buyer?s Journey

List out different stages on communication along with mode during the awareness stage:
What does nurturing a lead that is in the decision stage look like?
Task III: Gathering sales intelligence to increase your sales

Define your persona?s buying behavior
Create a cross selling/upselling pitch for the targetted customers. Map user personas to create a cross sell/up sell path
Task IV: Utilize CRM Marketing Automation for a targeted campaign

Create different mailer copies for each buyer profile defined in Task I (max. 250 words)
Task V: Measuring campaign effectiveness

Using Hubspot/SalesForce or LinkedIn Sales Navigator, or any other tool that is currently used in your company define success metrics
Which metric would you consider to be indicative of customer engagement?
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