Connect 1-Semester Online Access for Essentials of Strategic Management 4th edition
ISBN:0078112893
ISBN13:9780078112898
Publisher:McGraw-Hill/Irwin
Authors:John Gamble, Jr. Thompson, Margaret Peteraf
Connect 1-Semester Online Access for Essentials of Strategic Management Description
Essentials of Strategic Management: The Quest for Competitive Advantage 4 Edition Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.