Podcasting, an audio or video file that can be played on an mp3 Player or computer is one of the most versatile media formats that can be used in any profession in today’s society. It has transformed the lives of people around the globe giving them the opportunity to stay connected to the things that matter most to them. While it has become a versatile media format, the big question is: How is it all done?
Over the course of eleven years, I have had the opportunity to learn from some of the best media professionals in the media industry. I have been fortunate to have learned from Rob Cesternino, A new media writer and producer from Los Angeles CA and a two- time “survivor” player (survivor Amazon and All-Stars) who has been able to provide me with an endless amount of knowledge on how podcasting can be used as a source of entertainment, to educate, and how a podcast content creator can keep an audience engaged with any particular topic.
Even though podcasting has become a way to entertain and educate an audience across the globe, in its creative process the focus is all about how the podcast creator can reach its global audience. Interactivity has become the way that a global audience is engaged in conversation along with popular catchphrases, audio, and social video platforms such as Spreecast, an online live broadcast of any particular podcast and chat during the live broadcast. Its growth in popularity has helped some of the most successful podcasts such as “Rob Has a Podcast”, the #1 reality TV podcast on iTunes, and a 2010 and 2011 Podcast Award nominee reach a global audience.
Digital content distribution has also been a vital part of the creative process in podcasting. Social Media’s growth in popularity has played a massive role in the way we communicate giving podcasting content creators the opportunity to share their content via Facebook, Twitter, and iTunes. Through this type of distribution the podcast audience has the opportunity to give feedback on podcast content and the creative process.
Digital content publishing is just as equally important as the podcast content itself. How a podcast content creator publishes its content can have a major effect on podcasting content distribution by not only allowing them to have control on what content is made available to a global audience but have the ability to offer exclusive content that is only available through a personal or company website, a particular social media platform or social video platform. Today’s society has become increasingly technology saturated that podcasts and other media has become available in a vast variety of ways whether its mobile applications, personal or company websites, and digital content distribution software which podcast content creators can choose from. Liberated Syndication (Libsyn) is one of the most widely used digital content publishing platforms in the media industry. Therefore, it can accommodate podcasters of all different levels of expertise, from beginner to professional.
The marketing of digital content is what makes the difference because it is what will draw an audience in to whatever content the podcast content creator chooses to discuss in his or her podcast. E-mail newsletters is one of several ways that is used to reach an audience and has the ability to include exclusive content as well including content about what makes a particular podcast successful. Also, blogs that are written by professionals or guests that have been a part of the particular podcast can give a global audience different perspectives on the particular topic discussed during the podcast. Having these different types of perspectives can broaden an audience’s horizon of not only a particular topic but also its impact on today’s always evolving society.
For more information visit:
Robhasawebsite.com
Twitter.com/robcesternino
Spreecast.com
Facebook.com/robhasapodcast
Libsyn.com